Online Advertising: The Key for Expanding your Business

Find out the benefits of online advertising and how it works

Online advertising is evolving rapidly with time, which is why staying up to date with new trends is imperative. Digital advertising platforms include social media, search engine, and website sponsorship ads. Business owners should research their target customers and determine where their customer is online in order to maximize the returns on investment (ROI). 

The usage of online marketing is an essential part of all businesses in the present and the future. So, in case you’re feeling a bit overwhelmed, we have created this blog in order to remind you why online marketing is so important. 

Why is online advertising so important? 

With almost half of the world’s population on the internet, online advertising is a key business move in the current world situation. Online advertising, also known as online marketing or internet marketing, is mainly done to expand a small or large business in an efficacious manner. 

Online advertising will help you build a reliable consumer base and reach a larger number of people, while delivering a better ROI when compared to traditional or conventional advertising. This digital tool also facilitates communication between your brand and your consumer, which leads to an evolution of your product or service. Let’s talk about some benefits you obtain from working with online advertising. 

 

Benefits of online advertising

Thanks to online advertisements, you’ll be able to track your ad performance. In other words, you’ll be able to see important data like:

• how many people have viewed your ad, 
• if your target audience has seen your ad, 
• If your ad has led to an increase in sales or traffic. 

Online ads also offer a lot of flexibility, and may help you reach a variety of goals. Whether you want to increase sales, get potential customers, or something else altogether. Working with online advertising offers the opportunity to: 

• Customize: design and alter your ads to get the right audience. Online advertising tools make it easier for you to reach your target audience. This will further help you generate more leads and make effective and profitable campaigns. 

• Search term selection: online advertisements allows you to select specific search terms or words you want your ads to show up for. 

 

• Set localization: target your ad to specific geographical areas. Enhance the consumer experience and expand your brand reach with local ads. It gives your business an opportunity to target a new consumer group. 

 

• Cost: Google’s ads are quite inexpensive when viewing the CPM lens. Another benefit is that you’ll be able to adjust how much you’re investing on clicks and views at any time. Make sure to read our blog: What is Google Ads?  for more information about how to get started with this platform.

How to use online advertisements to target a specific group of customers 

A great feature digital marketing offers is the ability to showcase your ads to whom is meant to see it. Before doing so, it is required to know who your ideal client is, and where and how you can reach them. Data like this, will help you make well informed decisions when deciding ad running hours, making sure your ads will be seen when your clients are active online. 

Once having discovered your clients active hours online, you should think about where your ads are going to appear. Keep in mind who your ideal customer is, and where you can best reach them. Do they rely on search results, websites, videos, or a mixture of media? 

Your customers and competitors are online, what are you waiting for?

Ads could also be directed towards specific geographies or people who speak a certain language. This is also known as geo-targeting and is an essential tactic for businesses that depend on foot traffic and/or home deliveries such as restaurants, brick-and-mortar stores, and ecommerce sites. 

Digital advertisements can (and should) be used for specific brand goals. For example, if your desire is to increase phone calls for your restaurant, work on creating ads with the phone number that only appear on local websites and in search results for people nearby during open hours. And then show ads without the phone number after hours. 

Expand your customer reach with online search ads

Search ads are so effective and so sneaky, you’ve probably already seen some while doing your own searches! Whenever you search online with certain words or questions, you’ll see organic results as well as paid results, these are your online search ads. 

Your online ads will be shown to people searching for products or services using terms related to your products or services. To make sure this happens, be sure to choose correct search words, or keywords. There are several digital tools that can be used to create a keyword list in order to track certain words or phrases volumes and metrics.

Another way to expand your clientele is by showing ads on websites with related content to what you sell. The key is discovering a creative way to target clients and making sure you will be found. Once this is done, we can start setting a budget. 

Setting a budget for online marketing 

There is no set amount of how much money should be spent on online advertising. Your budget will depend on your general marketing plan. While working out your budget, analyze whether most of your potential customers will be able to find you online or through more traditional forms of advertising. 

Some tools like Google Ads will give you a recommended budget based on the average click volume for your business type and location. After figuring out what you budget for online advertisements is, you can choose how much you want to spend each day. The good news is, with online advertisements you only pay when people click on your ads. 

Additionally, this budget can be modified whenever you want! If you want to boost a certain ad or decide that a certain customer group is more valuable than other, you’ll want to spend more money targeting said groups. 

 

Online advertising makes it easy to measure success 

Most, if not all, ad platforms track and report on the clicks on your ads. While a lot of clicks on ads is a good thing, it is important to notice which clicks are the most valuable ones. This will depend on your own goals, but generally speaking, we’re looking for clicks that result in customers taking a desired action: sales, app downloads, newsletter sign-ups, etc. 

After assessing your clicks and knowing what needs to be improved, you can readjust your budget and focus on creating better and more focused online advertisements. The potential for success in the world of online advertisements is huge, nevertheless there are many strategies to learn and put into practice. It can be a pretty intimidating process but the benefits of online advertising are varied. 

At Axiomacero, we’re experts at creating advertising, digital marketing, social media and SEO positioning strategies with clear objectives and measurable results. If marketing is not your thing, give us a call and we’ll work on a strategy that will help your company grow.