Google My Business: How to rank your business higher
Google My Business is a free online tool that boosts your brands visibility in local searches
An important step in local SEO for any business is claiming and verifying the Google My Business listing. Being on GMB can increase organically your chances of showing up in Google Searches. This tool allows an efficient management of your brands information and at the same time, expands your client list. So let’s get down to the nitty-gritty of what GMB is and how we can use it to boost our business.
What is Google My Business?
Google My Business is a no charge online tool that allows you to place a commerce on Google Maps and Search. Whether future customers know about your business or not, thanks to the usage of keywords related to your work field or products, clients will be able to find you.
With this gadget, you’ll be able to share important information on Google Search and Google Maps. For instance, clients will be able to find your store address, directions, products, phone number, hours of operation, website, photos, possible payments, among other important information. Thanks to GMB, future clients will be able to find you quickly due to the correct usage of this online tool.
On this platform, customers are allowed to leave reviews about your services or products. Reviews create word of mouth, which will help online window shoppers trust your product or services, and thus incrementing the chances of them being future customers.
Who can use GMB?
GMB is ideal for any traditional brick and mortar stores where there is physical interaction with customers. However, e-commerce businesses or service-based companies without a storefront, and other businesses will also benefit from using this tool. This is due to potential customers relying on search engines to find local and international businesses.
With online business and sales increasing by the day, it’s important for business owners to not only have an online presence, but also keep their information up to date. Customers tend to prefer a brand if their online information is correct, over a business with false information. This is why keeping your platform up to date is rudimentary.
How to optimize your Google My Business?
At Axiomacero we’re experts at creating, optimizing and managing your Google My Business accounts.
Add photos
While setting up your listing, there will be a variety of questions you need to fill out. These questions have valuable basic data that will make it easier for your future customers to find you. You should frequently check your business listing to ensure your information is always accurate.
Photos are another important aspect you should take into account for building your GMB. Adding photos not only grabs people’s attention, but they can help customers get comfortable with your store before even visitings. Unsure of what kind of photos to upload? Here are some suggestions:
- Your logo
- The outside of your building (help people identify your storefront)
- Your workspace
- Work team
- Your team working with customer
Uploading photos of your business is a great way to humanize your brand and let your customers get a “behind-the-scenes” look at what your company is all about. Additionally, your customers will be able to share photos on your Google My Business listing.
GMB posts
Through this platform, you’ll be able to create posts that show up in Google Search under your Google My Business listing. In these posts, your company could add an image, a call-to-action (CTA), add a link leading traffic to your website, the possibilities are endless. Here’s some more post ideas:
- Set up a post for an event you’re hosting (you can even add date, time and link to the registration page).
- Share your blog, just add a short description and the link.
- Does your brand have a new product you want to feature? Show a picture and link to where people can make the purchase.
GMB Questions
An additional feature this platform has is clients have the ability to ask the company questions. Said questions can be answered by another client or by the company itself. You’ll want to keep an eye out for new questions and answer these quickly to ensure that if another customer answers this question first, that the answer is accurate.
The advantages of using Google My Business
In conclusion, GMB is a cost effective profile that increments your brands visibility giving relevant information so customers will be able to find you in person or online. It is a great marketing option that will help all size businesses grow. Brands tend to invest a lot of money for traditional promotion through billboards, commercials, magazine ads, etc.
Setting up a Google My Business profile is a scalable marketing tactic, that needs at most 30 minutes a month to keep it updated. And the best part of it all? GMB is a completely free platform and the easiest way to start growing your business.
Feel like you already have an optimized GMB listing, but still not ranking well or want to rank higher? Don’t hesitate to contact us! At Axiomacero we’re experts at creating Social Media, Digital Marketing and SEO ranking strategies for your brand!
If you’d like to learn how to take advantage of the different tools Google has, be sure to read our blog: What is Google Ads?
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