Generations of the digital age
Currently, the world has six generations of the digital age. There are six different generations of the digital age, but they all have shared characteristics. These generations are divided by different elements: values, behaviors, traits, and profiles of people who share the same age range were taken into consideration. However, even if they are in…
What is the life cycle of a product?
Nowadays, the market is constantly changing within the business world, undoubtedly this is fundamental to keep in mind, for the success of any product. Thanks to these constant changes, companies must always be open-eyed, since products have a limited life, and they undergo significant evolution. These changes go from launch to retirement, and go through…
What is Twitter Ads and how is it used?
Surely you already know about this platform, one of the best known in the market and preferred by users. Twitter is a social network that offers people the opportunity to communicate and stay in touch through quick and frequent messages. However, they are messages with a limited length that can be accompanied by photos, videos,…
5 ways to improve SEO in videos
The purpose of SEO (search engine optimization) is, as its acronym indicates, to optimize search results. Its the intention of every content creator, to promote and accelerate the information so that it reaches different users. It is important to know to improve SEO in videos. To do this, we present 5 ways in which this…
How to be successful in your B2B digital marketing strategy?
B2B marketing strategies focus on helping a company sell and advertise its products and services to another company. When we talk about a B2B (business to business) marketing strategy, we are referring to a strategy aimed at selling products and services between companies. That implies that the buyer is not a consumer, as is…
E-commerce: Learn how to expand your business
Expand your business with e-commerce sales It seems like every business is either expanding or moving completely to the world of e-commerce at a rapid rate as we’re adapting to new working habits during this global pandemic. Even before this disease confined us to our houses, more and more people have been buying online and…
How to pair fonts: tips and recommendations
The perfect font combination can turn plain designs into delightful creations If you think learning how to combine fonts is a skill needed only by graphic designers, think again. Having a great font pairing is essential for a great design: whether it’s a presentation, a document, a web page or a poster. Deciding what fonts…
Google My Business: How to rank your business higher
Google My Business is a free online tool that boosts your brands visibility in local searches An important step in local SEO for any business is claiming and verifying the Google My Business listing. Being on GMB can increase organically your chances of showing up in Google Searches. This tool allows an efficient management of…
Online Advertising: The Key for Expanding your Business
Find out the benefits of online advertising and how it works Online advertising is evolving rapidly with time, which is why staying up to date with new trends is imperative. Digital advertising platforms include social media, search engine, and website sponsorship ads. Business owners should research their target customers and determine where their customer is…
