E-commerce: Learn how to expand your business

Expand your business with e-commerce sales

It seems like every business is either expanding or moving completely to the world of e-commerce at a rapid rate as we’re adapting to new working habits during this global pandemic. Even before this disease confined us to our houses, more and more people have been buying online and those who don’t trust online shopping, use this tool to search and compare prices. So whether you sell shoes, provide a service or have your own bake shop, there’s a web market where you can establish yourself in order to avoid being obsolete in a couple of years. 

In order to remain relevant and continue growing, moving to an e-commerce business is a great idea, since it offers an array of opportunities no matter what business sector you might be in. Most sellers fear migrating to a remote selling since it seems risky, costs money and it implies various challenges and difficulties. But in reality, e-commerce shouldn’t be overwhelming, it definitely won’t ruin your sales. Not upgrading to a new platform could though, which is why we’ll talk about some considerations to take into account before migrating to the e-commerce sector.

Since there is a lot at stake you cannot work on the spur of the moment, it’s extremely fundamental to work with professionals while creating your e-commerce website. Building a dysfunctional e-commerce website could eventually cripple your business. There’s some serious consideration and preparation that needs to be worked in advance, but this migration is an important step that must be done in order to continue growing at hard times.

At Axiomacero, we’re always working alongside companies and making unique marketing models that adapt to their personalities, thus increasing traffic to website and sales.

 

Opportunities that e-commerce offers

There are many advantages and opportunities that moving into e-commerce offers:

Location Independence

With great digital services and functions, it is now possible more than ever to run a complete business from wherever you desire. There are also a bunch of freelance service marketplaces online to hire writers or customer service people remotely, considering the current global lockdown. Overcome geographical limitations and grow your market by moving to online sales. 

Customer Relationship Studies

Customer Segmentation 

Thanks to digital tools, it’s easier than ever to segment your customers, making thinking of offers and calls to actions a lot easier. Being able to quickly and adequately adapt to your clients behavior is the basis of creating personalized marketing. 

Customer Loyalty 

Using specific marketing campaigns can be a great boost into incrementing customer loyalty. A great way to do so is implementing a loyalty program with discounts, rewards, free merchandise, coupons, access to unreleased products, or others. Any business could potentially benefit from a loyalty program. However, certain types of internet retailers will see greater value from a loyalty program.

Improve Customer Experience 

Personalization 

E-commerce provides the opportunity to create a personalized experience for each client based on demographic information, purchasing behavior, wishlist data and click-through history. With all this information, e-commerce sites dynamically show content, media or product recommendations to each customer, making a unique experience with a curated set of choices that fit their taste/needs better. 

Branding and Differentiation 

Each e-commerce store has the chance to create their own space the way they need it to be organized and displayed. Thanks to this, companies can implement their own corporate identity, respecting their marketing strategy, creativity and graphic design. For an e-commerce company to compete successfully, they must find a way to provide true differentiation from bigger and established competition in order to overcome. 

If your brand or business still does not have an impacting corporate identity, send us your company info, we will gladly work with you to hell your company continue growing! 

What to consider before migrating to e-commerce? 

Migration, also often referred to as replatforming, can be a costly and challenging process, nevertheless, it is a necessary developmental step to take for businesses and retailers. Technology and how clients interact with brands keeps changing every day, the best we could do as a company is being able to pivot quickly and competently in order to keep up. 

While e-commerce sales are continuously rising worldwide, so does the urgency of joining this platform. While the current selling methods for your company have worked for years (be it local store, Facebook Marketplace, catalogue, or any other option); limiting your company to that option isn’t going to take your business to the next level. As your business grows, your SKUs, transactions and visitors will grow too and so must your platform. 

In order to keep up with the newest skills and execute the most modern e-commerce website; there is one key factor you need to have: a talented dream team. The biggest and best positioned brands in the world have tech savvy, marketing experts and creative people on their team. Enabling them to form monopolies and this is what we’re aspiring to help you build. 

Before completely moving to e-commerce it’s essential to optimize all online presence, since these could be used as hooks for marketing any commerce capabilities. 

Give us a call and we can create the best planner that adapts to your brand’s needs and will help you grow exponentially in the e-commerce world.