How to be successful in your B2B digital marketing strategy?

B2B marketing strategies focus on helping a company sell and advertise its products and services to another company.

 

When we talk about a B2B (business to business) marketing strategy, we are referring to a strategy aimed at selling products and services between companies. That implies that the buyer is not a consumer, as is the case in B2C (business to consumer) marketing.

 

By being focused on B2B marketing, it is wrong to assume that we cannot work on effective marketing strategies. B2B businesses need to digitize their communication in order not to be left behind. A B2B marketing strategy has differential characteristics and it should be taken into account when setting objectives and planning campaigns.

 

How to talk to companies in a digital way?

 

Previously, companies focused their efforts on communicating their services or products with other companies in a physical way. That is, they focused on attending fairs, seminars, conferences, or other similar events.

 

While these events are effective, an email marketing campaign or developing a campaign on LinkedIn can also be very effective, and in some cases, it can even be cheaper. For B2B email marketing campaigns to be effective, you must contact the right people and take into account the specific needs of the company.

 

Today, your company’s websites and social media are the digital showcases of your business. When companies are creating a business or collaboration with another company, they are linked. Before doing this, companies tend to study the other company well, analyzing important aspects such as:

 

• Presence in various social networks and websites.

 

Most potential clients visit the website or the social media accounts of potential vendors before being encouraged to contact them for some type of collaboration or business together. This is why your company must implement a good use of their social media accounts. Our website and social media must be orderly and intuitive so that the client can be guided until they want to contact us through a CTA.

 

In addition, our site must be mobile-friendly, that is, it must be designed to offer a positive experience to users. If this is not enough reason to make sure you have a good web design, Google’s algorithm penalizes web pages that are not mobile-friendly and this affects the views of the website. 

 

• Digital reputation, to review the general image that we transmit to suppliers, end consumers, partners, and society in general.

 

The digital reputation of your company can bring or repel companies with which you want to connect. Make sure to take care of your digital presence:

• • Creating high-quality content
  • Using appropriate language for your audience
  • Ensuring good grammar and spelling 
  • Using high-quality images
  • Answer your audience’s messages on time

 

• Fundamentals, values, and philosophy, to see if we are compatible with them.

 

Make sure that your company has on the website in a visible or easy to find the place the values and philosophy that they share. Some companies highly value working with a company with which they share values with.

Recommendations for building an effective B2B marketing strategy

Create a Buyer Persona

 

Before starting to create content for your social networks or website, it is very important to have your target customer or buyer persona well defined. How can we create a buyer persona? In order to create our buyer persona, we must use our imagination to create one or more characters.

 

Defining a buyer persona is a process where we create a complete story. It is not enough just to know their job title and what type of company they work for. The more information we have, the better. We must define interests, residence, hobbies, among other aspects. With all this information, it will be easier to create content that attracts your potential clients and awakens in them an interest in working with your company.

Implementing SEO Strategies

If you want to know more about SEO, check out our YouTube channel, where the CEO of Axiomacero shares her expertise on this subject through several videos. Subscribe to the YouTube channel so you don’t miss out on this valuable content that will help your business grow. 

 

Remember that SEO is not only about using keywords in short content. Google will understand that we are over-optimizing and penalizes users who follow these practices. Some other activities that we can do to help the SEO of our website:

 

• • Make sure that our website has a fast loading time
  • Use descriptions in images and videos
  • Set alternative tags and titles in images and videos
  • Apply the keywords in the URL

 

SEO is your best ally, therefore, it must not be taken lightly. Leave this activity in the hands of professionals for the best results. At Axiomacero, we implement organic SEO positioning strategies with verifiable results. We develop B2B and B2C marketing campaigns, AdWords, and social media, which minimize budgets and maximize website visits.

 

Use Social Media 

 

Many companies make the serious mistake of thinking that B2B marketing strategies have no place on social media. Believe it or not, social media is a good medium for B2B businesses. Although it is important to emphasize that it is important to adapt to our buyer personas to be able to present the solution to their problems.

 

We should not see our social networks as an advertising channel. Our social networks must have original and surprising content for our buyer person. Varying formats: written, videos, podcasts, images, etc. But the most important thing is to emphasize the benefits of our services or products and how we will solve the problems of other companies.

 

There are many ways to apply a B2B marketing strategy to boost your business. Now you just have to put them into practice!