{"id":6774,"date":"2022-11-22T17:36:58","date_gmt":"2022-11-22T23:36:58","guid":{"rendered":"https:\/\/www.axiomacero.com\/blog\/?p=6774"},"modified":"2022-12-02T12:29:26","modified_gmt":"2022-12-02T18:29:26","slug":"how-do-i-select-the-best-technical-seo-agency","status":"publish","type":"post","link":"https:\/\/www.axiomacero.com\/blog\/en\/how-do-i-select-the-best-technical-seo-agency\/","title":{"rendered":"How do I select the best Technical SEO agency?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">When we hear about SEO, we often think of content creation. When creating a digital marketing campaign, it is very common to make the mistake of prioritizing content above everything else. But it should not be that way, content SEO is not the same as technical SEO, and they both have the same importance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though these concepts are related, in practice they\u2019re quite different. That is why you will find agencies that will be dedicated exclusively to one of them.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">IN THIS ARTICLE WE WILL SHOW YOU THE DETAILS YOU MUST INSPECT WHEN HIRING A TECHNICAL SEO AGENCY ON 2022.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Continue reading.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Table of contents:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Differences between technical SEO and content SEO<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How to select an effective technical SEO agency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Common errors when executing a technical SEO<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">Differences between technical SEO and content SEO<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Content SEO is based on, as the name implies, creating relevant content for your target audience. It must be done by a SEO writer that masters SEO legibility, relevance, and optimization.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, the technical SEO is a group of rules and strategies that are applied to the website\u2019s configuration in order to make it more visible on browsers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example: loading time, browsing experience, web structure, indexation, responsive design, among others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Together with content creation, the technical SEO guarantees that the website stands out. Even if you make high quality, interesting content, your website must fulfill those conditions if you want to see real results\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">How to select an effective SEO agency<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Now that you know the difference between technical and content SEO, you will find it easier to find the one that meets your expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We must clarify that some technical SEO agencies also offer content creation as part of their services. Since that\u2019s not the case for all agencies, you must evaluate the one that suits you best.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, we will show you some aspects that differentiate efficient technical SEO agencies from the rest. That way it will be easier to select the best for your project.\u00a0\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integral Services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is highly recommended that you hire a SEO agency that covers both content creation and technical. An integral SEO agency will have specialists in both fields, while also keeping eyes on your objective.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is more viable to have a project that integrally covers all SEO areas, rather than doing it separately.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, some professionals create the content for their own website, as they have experts on their area. In that case, a technical SEO agency would still help optimize the content without affecting it.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Transparency<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is important that the SEO agency thoroughly explains the services and techniques required on your project. You must be part of the whole strategy, and not just act as a viewer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They must also present you technical reports on your website\u2019s performance. You should start seeing concrete changes in between 3 and 6 months. But you should start seeing constant improvements in the first 4 weeks.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized services<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A quick way of knowing a technical SEO agency is not reliable, is seeing they offer their services as a standard package. This is not recommended; remember that each website requires distinctive strategies and actions. Therefore, a SEO campaign\u2019s development must be adapted to your objectives.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Prior Audit<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In addition to the previous point, when interviewing the SEO agency you want to hire, they must audit your website and determine what it needs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Clients usually don\u2019t know the weaknesses of their website, that is why they seek the help of specialized agencies. In this audit, the agencies will find the SEO parameters necessary to reach better positioning.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proposal presentation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">After the SEO agency has done the audit, they then create a detailed proposal with the next actions. This is commonly known as positioning plan; as the name implies, this is the formal proposed strategy to position your website. Pay attention to the set goals and how long they will take.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Common errors when executing a technical SEO<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">If you are going to hire a technical SEO agency, you should know the most common errors in this area:\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not compressing images<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Loading time is very important; a factor that greatly affects it is not compressing images before uploading them. There are some websites like TinyPNG that can help you reduce their size without decreasing resolution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Messy code<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Programming languages are complicated, you run the risk of modifying a code and affecting your positioning. Problems arise when searching bots analyze the website.\u00a0 A clean and well-structured code is a vital part of effectively positioning your site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Disabling indexation<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some programmers, even after fulfilling most parameters, can forget to enable the option of indexing your website. This error usually occurs after finishing the website, it is easy to miss modifying this option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Abusing tags<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using tags indiscriminately can cause some pages to get duplicated. Negatively affecting the whole positioning plan. We recommend you plan your tags carefully, don\u2019t waste this resource.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In conclusion, hiring a <\/span><a href=\"https:\/\/www.axiomacero.com\/eng\/servicios.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">technical SEO agency <\/span><\/a><span style=\"font-weight: 400;\">will be much easier if you know the most relevant factors of this vital marketing area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As always, receiving help of professionals is the only way to guarantee you reach your brand\u2019s objectives, boosting your business in the competitive digital world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need a SEO strategy for your company, you can contact us on <\/span><a href=\"https:\/\/www.instagram.com\/axiomacero\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When we hear about SEO, we often think of content creation. When creating a digital marketing campaign, it is very common to make the mistake of prioritizing content above everything else. But it should not be that way, content SEO is not the same as technical SEO, and they both have the same importance. Even&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[450],"tags":[],"class_list":["post-6774","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"jetpack_featured_media_url":"https:\/\/www.axiomacero.com\/blog\/wp-content\/uploads\/2022\/11\/2022-8-Axiomacero-BL-ENG-How-do-I-select-the-best-technical-SEO-Agency.png","_links":{"self":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6774","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=6774"}],"version-history":[{"count":1,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6774\/revisions"}],"predecessor-version":[{"id":6777,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6774\/revisions\/6777"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/media\/6775"}],"wp:attachment":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=6774"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=6774"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=6774"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}