{"id":6772,"date":"2022-11-22T17:38:37","date_gmt":"2022-11-22T23:38:37","guid":{"rendered":"https:\/\/www.axiomacero.com\/blog\/?p=6772"},"modified":"2022-12-02T12:29:25","modified_gmt":"2022-12-02T18:29:25","slug":"how-to-know-if-a-seo-agency-knows-what-theyre-doing","status":"publish","type":"post","link":"https:\/\/www.axiomacero.com\/blog\/en\/how-to-know-if-a-seo-agency-knows-what-theyre-doing\/","title":{"rendered":"How to know if a SEO agency knows what they\u2019re doing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In the current year 2022, everyone whose livelihood depends on the internet wishes to be among the first results of Google. Which means that the competition is fierce, as thousands fight to get that place.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, SEO agencies have become more valuable and popular than ever before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But not every one of them are as trustworthy and expert to guarantee the results you\u2019re looking for. If you\u2019re not an expert on SEO, you will be wondering how to identify the agencies that are effective. Luckily, you will find the answer on this article.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Table of content:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is a SEO agency?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Important aspects to select an effective SEO agency<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The SEO requires capable and trustworthy agencies<\/span><\/li>\n<\/ul>\n<h2><b>WHAT IS A SEO AGENCY?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Before concretely defining what a SEO agency is, we must first define SEO and its functions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the simplest terms, SEO means Search Engine Optimization. The goal of this marketing branch is to assure visualization and position of a brand, product, or business\u2019 website in Google searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve that, we must use many techniques and strategies. If done well, your website will be placed among the first results of searching your segment on Google or any other browser.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, a SEO agency takes care of planning, developing, and executing actions and strategies required to achieve your goals. These agencies can be specialized exclusively on SEO, or it could be part of the services provided by an integral marketing agency.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Important aspects to select an effective SEO agency<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We now defined what a SEO agency is, we have to understand that not every \u201cSEO agency\u201d is effective. As in every business segment, some stand out among the rest, while others are not even worth considering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get real results, these are some of the aspects you must pay attention to before selecting an agency:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their website<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A SEO agency must be able to develop websites optimized to generate a pleasing browsing experience and that look aesthetically pleasing. If you notice that their website is slow, outdated, and lacking certain quality standards, it means they are definitely not a good option.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Can you imagine leaving your car with a mechanic whose car doesn\u2019t work? That would be exactly like hiring a SEO agency that can\u2019t create a good website for themselves.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Visible and testable results\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Just like a graphic designer shows off their greatest designs, a SEO agency will show their most prominent works. Success cases help you verify an agency and their team\u2019s viability.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it is important that these references are testable, as some \u201cPirate\u201d agencies add nonexistent achievements to their profiles. Do not hesitate on asking for references to those alleged clients and verify the work fulfilled their purpose.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The professionals that make it up<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">SEO is not a one-person job; it is a marketing area that requires joined efforts from many departments. For example: programmers, analysts, designers, writers, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a result, it is important that a SEO agency has the departments and professionals required to develop a high-level SEO campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Something that could show you that, would be to ask to meet all the people that make up the agency; if you don\u2019t receive a clear answer or you get ignored, it is time to find another agency.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Constant communication<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even though the agency is the one responsible for applying the strategies, you must also be part of the process, staying up to date with every advancement.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, the account manager or the person in charge of your project, must stay in touch with you and inform you of advancements, successes, or mistakes.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Legality<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a very important point. SEO agencies and independent professionals (freelancers) are two very different entities. The former must be legally set up and qualified to make a contract as a legal entity. On the other hand, an independent professional can work and answer to a professional degree.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, a SEO agency that is not registered and set up legal has a very low guarantee of responding to a fraud scenario or something similar. Verify their address, fiscal ID number, or any other elements that identify a real company.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The budget<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is a topic for debate; while it is true that SEO is not exactly cheap, you must have a budget in accordance with your business\u2019 requirements. In other words, the SEO is not a combo that can be applied to all websites equally, each one has distinctive actions and strategies required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, your budget must coincide with your project, while being on a competitive price range. To do that, you could ask for quotations from several agencies and look for market prices.\u00a0<\/span><\/p>\n<h4><span style=\"font-weight: 400;\">The SEO requires capable and trustworthy agencies<\/span><\/h4>\n<p><span style=\"font-weight: 400;\">The current importance of SEO is evident. Without a doubt, this is something not everyone can do. Investing to position your website among the first places must be backed by greater sales and rentability.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Which means, selecting a SEO agency can\u2019t be done randomly, the position of your business is at risk, so you deserve the best help possible. Remember that a SEO agency will be part of your digital marketing and will have access to the confidential parts of your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A reputable <\/span><a href=\"https:\/\/www.axiomacero.com\/servicios_logotipo_publicidad_marketing_sitios_web_redes_sociales.html\"><span style=\"font-weight: 400;\">SEO<\/span><\/a><span style=\"font-weight: 400;\"> agency<\/span><span style=\"font-weight: 400;\"> is one of the best options, but that doesn\u2019t mean that new agencies are not effective. But following the advice from this article, you will be able to identify agencies that really know what they are doing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Good luck!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you need a SEO strategy for your company, you can contact us through any of our <\/span><a href=\"https:\/\/www.instagram.com\/axiomacero\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social media links.<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the current year 2022, everyone whose livelihood depends on the internet wishes to be among the first results of Google. Which means that the competition is fierce, as thousands fight to get that place. As a result, SEO agencies have become more valuable and popular than ever before. But not every one of them&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[450],"tags":[],"class_list":["post-6772","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-2"],"jetpack_featured_media_url":"https:\/\/www.axiomacero.com\/blog\/wp-content\/uploads\/2022\/11\/2022-8-Axiomacero-BL-ENG-How-to-know-if-a-SEO-agency-knows-what-theyre-doing.png","_links":{"self":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=6772"}],"version-history":[{"count":1,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6772\/revisions"}],"predecessor-version":[{"id":6773,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6772\/revisions\/6773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/media\/6778"}],"wp:attachment":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=6772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=6772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=6772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}