{"id":6770,"date":"2022-11-22T17:39:40","date_gmt":"2022-11-22T23:39:40","guid":{"rendered":"https:\/\/www.axiomacero.com\/blog\/?p=6770"},"modified":"2022-12-02T12:29:25","modified_gmt":"2022-12-02T18:29:25","slug":"5-questions-to-evaluate-an-adwords-campaigns-agency","status":"publish","type":"post","link":"https:\/\/www.axiomacero.com\/blog\/en\/5-questions-to-evaluate-an-adwords-campaigns-agency\/","title":{"rendered":"5 questions to evaluate an AdWords Campaigns Agency"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Online advertisements are here to stay, even if they used to be regarded as an alternative for promoting a business, they became an absolute priority.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">AMONG THE MANY AVAILABLE OPTIONS FOR DIGITAL ADVERTISEMENT, <\/span><b>ADWORDS CAMPAIGNS<\/b><span style=\"font-weight: 400;\">, WITHOUT A DOUBT, ARE AT THE FRONT.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Verifying the technical and professional excellence of the people in charge of your AdWords campaign is a great way of guarding your investment. If you are not sure how, asking them these questions will help.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Does the agency have official Google AdWords Certification?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You will find hundreds of agencies \u201cspecialized\u201d in AdWords campaigns, but few of them have an official certification from Google. This is an irrefutable proof of their quality, as Google doesn\u2019t give this certification easily.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These agencies are considered Google Partners, which means they have been approved by the company by fulfilling their quality parameters and performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The possibility of achieving a greater return of investment with these agencies is much more likely. In fact, one of the aspects Google considers is \u201cperformance score\u201d, which is only granted if they manage AdWords campaigns correctly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google will only awards these \u201cseals of approval\u201d to agencies that manage their campaigns efficiently, so you can trust them.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Fact: This does not mean that you can\u2019t trust an agency that doesn\u2019t have this certification, after all, receiving it takes years of providing quality services. If an agency doesn\u2019t have the certification, ask about their status in the process of acquiring it.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How much money have they managed on their AdWords campaigns?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The best AdWords agencies have managed millions of dollars a year in this type of campaigns. This is valuable information that they can easily provide. Check their client history or success cases and the amount of money they managed.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Without a doubt, if a client invests thousands or millions of dollars on a recurring basis, it means they have exceeded expectations; and, of course, their earnings. This point might be an issue for new agencies that don\u2019t have enough success cases, not for being inefficient, but because they are newcomers in their market.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will Google assign and employee to monitor the campaign?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Google has qualified personnel for the main markets on each region. They monitor and optimize AdWords campaigns to make sure their clients get the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One thing to consider is that this personalized attention is only available to agencies with the Google AdWords certification.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The process is simple, a member of the agency will be in charge of contacting a Google agent and maintaining constant communications about a campaign\u2019s development. Another important factor is that being directly in contact with Google, they receive exclusive information about tricks and techniques to improve performance.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Is it possible to know the density of mobile searches in my segment or category?\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In our current year, 2022, the total search amount (in all segments) is done from mobile devices. As a result, your potential clients might be part of the users that prioritize mobile browsing over using a computer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This information is very important to develop a campaign with as little margin of error as possible, many AdWords agencies handle this information. Which turns into a more complete and effective strategy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, this will give you a better idea of an agency\u2019s performance.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can a meet the specialist that develop my AdWords campaign?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Interacting with members of the agency will help you better see their qualifications.\u00a0 Ask all the questions you have regarding the development process of your campaign. It doesn\u2019t matter how dumb they might sound, remember that you\u2019re not an expert, and you must fully understand something where you will spend a good part of your budget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some agencies will not just let you meet their team, but they give you the option to meet the Google team they work with, a one-of-a-kind opportunity you must take if you get the chance. In a nutshell, an invaluable attribute of any reputable agency is their ability to have maintain good communication with their clients.\u00a0<\/span><\/p>\n<h5><span style=\"font-weight: 400;\">Reasons to make an AdWords campaign\u00a0<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Before hiring an agency to develop your AdWords campaign, it is important to know some of the reasons to do it:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segmenting Ads: As a result, you will reach a more concrete audience.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizes your resources: You can modify them depending on the results you see.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow your progress or problems: A great way of fixing possible errors.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Results in less time: If a campaign is well developed, results will come instantaneously.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ideal for any budget: You don\u2019t require a minimum amount to create an AdWords campaign.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generating traffic on your website: And best of all, receiving more potential clients.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As you can see, AdWords campaigns are an efficient way of positioning and increasing profit for your business. But it needs to be developed by specialists on the area.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An agency like <\/span><a href=\"https:\/\/www.axiomacero.com\/eng\/servicios.html\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Axiomacero<\/span><\/a><span style=\"font-weight: 400;\"> is a great option to consider, since they have experience developing AdWords campaigns. Don\u2019t forget to interrogate them beforehand.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Online advertisements are here to stay, even if they used to be regarded as an alternative for promoting a business, they became an absolute priority. AMONG THE MANY AVAILABLE OPTIONS FOR DIGITAL ADVERTISEMENT, ADWORDS CAMPAIGNS, WITHOUT A DOUBT, ARE AT THE FRONT. Verifying the technical and professional excellence of the people in charge of your&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6780,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[451],"tags":[],"class_list":["post-6770","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"jetpack_featured_media_url":"https:\/\/www.axiomacero.com\/blog\/wp-content\/uploads\/2022\/11\/2022-8-Axiomacero-BL-ENG-5QuestionstoEvaluateAdWordsCampaigns.png","_links":{"self":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6770","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=6770"}],"version-history":[{"count":2,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6770\/revisions"}],"predecessor-version":[{"id":6782,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6770\/revisions\/6782"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/media\/6780"}],"wp:attachment":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=6770"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=6770"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=6770"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}