{"id":6648,"date":"2022-10-17T12:02:30","date_gmt":"2022-10-17T17:02:30","guid":{"rendered":"https:\/\/www.axiomacero.com\/blog\/?p=6648"},"modified":"2022-12-02T12:29:39","modified_gmt":"2022-12-02T18:29:39","slug":"google-ads-conversions-conversions-conversions","status":"publish","type":"post","link":"https:\/\/www.axiomacero.com\/blog\/en\/google-ads-conversions-conversions-conversions\/","title":{"rendered":"Google Ads: Conversions, Conversions, Conversions"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Nowadays there\u2019s lots of talk about the importance of digital marketing to ensure the success of any business, which is a crushing truth. However, with the huge variety of available online options and strategies, some important concepts are sometimes left aside.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Google Ads campaigns are by far one of the most certain options that leave fantastic results if we talk about online cost-effectiveness, but their success is not completely assured by this option.<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Without a doubt, one must take certain factors into account and properly execute the campaign, preferably with a specialized agency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We now get into the previously mentioned conversions, which are simply the actions executed by the user after interacting with the ads. These are tightly linked to its main objective. Precisely, this is the most relevant point to determine the if a particular campaign is successful or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Next, we will show you some info you must know about conversions when planning your Google Ads campaign. Reads until the end.<\/span><\/p>\n<p><b>Table of contents<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What are Google Ads conversions?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads conversions: Why are they important?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Micro conversions: Don\u2019t leave them aside<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How many conversions can be selected in a Google Ads campaign?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Configuring Google Ads conversions: Quick Guide<\/span><\/li>\n<\/ul>\n<h3><b>What are Google Ads conversions?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Before defining them, we must make something clear: While it is true that we call conversion to every action executed by the user after interacting with the Ads, we must widen that concept and make sure that those \u201cactions\u201d are valuable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, Google Ads conversions are those actions that go in sync with the objectives set during the campaign. For example:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finalizing a sale.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Filling out a form.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sending messages or email.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Browsing the website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And that\u2019s just naming a few. Then, our defined objective will be our desired conversion. If you\u2019re trying to increase your sales, your conversion will be finalizing the sale. Now, if you want to increase the traffic on your website, one click would be enough<\/span><\/p>\n<p><b>Google Ads conversions: Why are they important?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">First, if you want to get good results or efficient conversions, the Google Ads Campaign must be planned to reach that goal. In other words, if you have an online store and you want to increase your sales, the campaign must be planned for that, therefore, your conversions will be the completed sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is how you can guarantee good results from a Google Ads campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Having said that, it\u2019s very easy to deduce the importance of conversions on Google Ads campaigns. Conversions are the essence of a campaign, as this indicator will let you know precisely if your investment was worth it or not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, an Ads campaign with the goal of increasing sales that generates hundreds of clicks but no sales, can\u2019t be considered a successful conversion. Quite the opposite, this will be a great loss of money that will considerably increase the cost for acquiring clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the simplest terms, conversions are important because they are the main factor that determine a campaign\u2019s success on a Google Ads Campaign. If you get good conversions, your campaign would be worth the investment.<\/span><\/p>\n<p><b>Micro conversions: Don\u2019t leave them aside<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s no conversion that doesn\u2019t involve \u201cmicro conversions\u201d, which is why those are so important. In the middle of a digital marketing campaign a crucial factor to test the efficiency of everything before that point, would be number of micro conversions in relationship with the number of conversions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, these are some actions that can be considered micro conversions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Starting a WhatsApp conversation.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Playing a video.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Going to a specific website.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Opening a social media through the website.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This is extremely valuable information. If the number of micro conversions is high and the expected action is not done, it is time to change the strategy. This info helps optimizing the Ads to help achieve success and generate the expected conversions.<\/span><\/p>\n<h5><b>How many conversions can be selected in a Google Ads campaign?<\/b><\/h5>\n<p><span style=\"font-weight: 400;\">Google Ads campaigns can have multiple conversions with no issues. However, it is recommended to choose only two for a simple reason: this will let Google optimize the campaign to get specific results.\u00a0 Plus, when adding two conversions you must always make sure these are related or that they complement the central goal of your business or website.<\/span><\/p>\n<p><b>Configuring Google Ads conversions: Quick Guide<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Configuring conversions in in Google Ads is very easy, if you already set your objective and you know what to prioritize, you just need to follow the next steps:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Login to your Google Ads account.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click on \u201cTools\u201d, then \u201cMetrics\u201d and finally \u201cConversions\u201d.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then click on \u201cMore\u201d and create a new conversion.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Now you can create a conversion tag.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When a conversion is generated for the first time, the system will give you a code (tracking code) that you must copy and paste between the tags &lt;head&gt;&lt;\/head&gt; on the website intended for the user.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But that\u2019s not all, tracking your conversion requires the following actions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Defining the tracking platform:<\/b><span style=\"font-weight: 400;\"> A menu with multiple options will be displayed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Type of action:<\/b><span style=\"font-weight: 400;\"> Select the action you consider convenient for your campaign\u2019s goals.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Name of the conversion:<\/b><span style=\"font-weight: 400;\"> You must identify it, and you need to assign it a name<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Time of the conversion:<\/b><span style=\"font-weight: 400;\"> Estimated follow-up after the interaction.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to see the conversions on Google Ads, just go into the section \u201cAll Campaigns\u201d in case you don\u2019t see them automatically. It\u2019s the same process for configurating, select the option \u201cmodify columns\u201d and you will see the information you need on \u201cAll Conversions\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimize the performance of your Google Ads campaigns and achieve the positioning you\u2019re looking for. Google Ads conversions are a clear and efficient way of keeping track and viability of a particular campaign.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even though this is something you can do by following a quick tutorial, it\u2019s always better to have the guidance from a digital marketing professional or a <\/span><a href=\"https:\/\/www.axiomacero.com\/servicios_logotipo_publicidad_marketing_sitios_web_redes_sociales.html\"><span style=\"font-weight: 400;\">specialized<\/span><\/a><span style=\"font-weight: 400;\"> agency like Axiomacero<\/span><span style=\"font-weight: 400;\">. As we are greatly qualified on guaranteeing favorable results for a campaign and on getting a quick investment return.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Follow us on <\/span><a href=\"https:\/\/www.facebook.com\/AxiomaCero\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">social<\/span><\/a><span style=\"font-weight: 400;\"> media<\/span><span style=\"font-weight: 400;\"> where every day we post things that might interest you\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays there\u2019s lots of talk about the importance of digital marketing to ensure the success of any business, which is a crushing truth. However, with the huge variety of available online options and strategies, some important concepts are sometimes left aside. Google Ads campaigns are by far one of the most certain options that leave&#8230;<\/p>\n","protected":false},"author":6,"featured_media":6664,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_coblocks_attr":"","_coblocks_dimensions":"","_coblocks_responsive_height":"","_coblocks_accordion_ie_support":"","footnotes":""},"categories":[451],"tags":[],"class_list":["post-6648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising"],"jetpack_featured_media_url":"https:\/\/www.axiomacero.com\/blog\/wp-content\/uploads\/2022\/10\/2022-10-BL-ENG-Google-ads-Conversions.jpg","_links":{"self":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/comments?post=6648"}],"version-history":[{"count":2,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6648\/revisions"}],"predecessor-version":[{"id":6666,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/posts\/6648\/revisions\/6666"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/media\/6664"}],"wp:attachment":[{"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/media?parent=6648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/categories?post=6648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.axiomacero.com\/blog\/en\/wp-json\/wp\/v2\/tags?post=6648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}