Why is the SEO important?

The digital transformation is more than evident reality in this day and age. Most communication, transactions and commerce depend on the internet and digital media to keep expanding. Without a shadow of a doubt, the success of a brand, business, personal blog, etc. depends on the positioning it achieves on search engines or social media.

AS A RESULT, DEVISING STRATEGIES TO IMPROVE AND INCREASE THAT POSITION MUST BE A TOP PRIORITY. THE SEO MUST SURELY BE ON TOP OF THAT LIST.

Now, the SEO covers some aspects that might be confusing, in this blog we will show you the most relevant ones and their importance.

Continue Reading.

Table of contents:

• What is SEO?
• The importance of the SEO: Main reasons
• SEO: The best ally of monetization

What is SEO?

The SEO (Search Engine Optimization) is a bunch of actions or strategies implemented to optimize a website and improve its position on search engines. In other words, it makes a website appear on Google’s first organic results on your segment. 

Being the first result on Google is not easy, it is a complex and technical process that covers many aspects. Generally, people think SEO is exclusively related to the content shown on the website and its relationship with the keywords of the segment. However, those are just some of the factors required to “please Google” and get a front seat during searches.  

These are some of the variables that influence the SEO of your website:

• Loading speed.
• User Experience.
• Responsive design (compatible with any device).
• Use of images and optimized value content.

Those are the most common and important points. However, there are some other web design actions necessary to include all the features required by your website. Generally, SEO rules must be considered during the creation and development of a website to simplify its optimization.

The importance of a SEO: Main Reasons

According to Google, users mostly pay attention to the first page of any search engine. Which means, if you want to increase traffic to your website, being among the first results is vital. That is why SEO becomes a necessity. Furthermore: 

• It helps organically increase traffic to your website.
• Increases the changes of monetizing or earning money from your website.
• Improves user experience.
• Makes you a representative figure of your segment.
• It is the ideal way to increase traffic on your social media.
• Must be part of the marketing strategy of any brand or business.
• Provides credibility and trust among your users.

Even though it might seem that online businesses are the ones focused the most on positioning their site on Google, the truth is that any sector will benefit by employing these tactics. 

For example, if you are a freelance writer that posts about technology on your blog, positioning yourself among the first results will help you become a representative figure on your segment. As a result, you will be able to sell more advertisement spaces on your blog, sell an info product, partnering through affiliate marketing, among other efficient methods to monetize your website. 

SEO: The best ally of monetization

Google changed the way of accessing information, since its creation in 1996, it has become one of the internet’s main pillars. No matter what you might be looking for, Google is always the main source, which makes the first search results a highly valued goal. 

When society realized you could make money on the internet, everyone started worrying about generating content and traffic for their websites, since then the SEO became an essential part of the digital marketing strategy of every type of brand or business. 

Of course, it is not just about selecting keywords, we highly recommend you seek the help of a professional in the field that takes care of fulfilling the parameters required by Google, so your business gets the front seat. The SEO is fascinating, and it can be a great opportunity to monetize your content.

We encourage you to read our blogs on SEO related topics, so you gain a better understanding on the topic:

• SEO Strategy for your company’s website
• What is SEO? And how to use it on companies and businesses

If you want to learn more about marketing, visit our YouTube Channel, where we post a new video every week.