10 Typical mistakes when creating my own store on Shopify

Running an online business is not as easy as it seems. Perhaps you have thought that because you do not pay rent or have to deal with customers in person, it is a more manageable task. The truth is that an eCommerce business requires as much care as a physical establishment would. Even more so, it could require more.

It is estimated that approximately 80% of online stores cease operations within two years. This figure is quite alarming for anyone who wants to venture into eCommerce. But not everything is bad, as there are different ways to avoid failure and embrace the success of online sales.

In this article, you will learn in detail the typical mistakes that are made when opening a store on Shopify.

That way, you will have the necessary tools to avoid replicating them and achieve your goals as a small, medium, or large businessman. If you want to be aware of what you should and should not do, continue reading.

Table of contents:

• eCommerce planning
• Top 10: Typical mistakes when creating my own store on Shopify
• Shopify professional advice

eCommerce planning

Creating an online business is not something that arises overnight. If you want to venture into eCommerce, it is best to do good planning. And you must keep in mind that, in most cases, gaining popularity and customers takes time.

The plan to carry out an online store should not be less neglected than that of a physical store. And although the online mode is positive and increases over time, it also requires many precautions.

It is important not to make false expectations. Most internet businesses do not generate a great return on investment in their first years. However, you can encourage the movement of your sales with good dedication and planning. And of course, you must avoid at all costs certain errors that would make you lose potential customers.

Top 10: Typical mistakes when creating my own store on Shopify

Shopify is one of the most used platforms for creating online stores. This software offers various tools and service plans that allow you to exploit your own business in the most appropriate way. It is an intuitive program that you can use with ease to sell your products.

Likewise, your Shopify store requires some special care for it to be profitable. Below, you have a list of the most common mistakes that you should avoid when forming your eCommerce.

• Bad design of the website: the design of your store will be the first thing customers see. Therefore, it is essential to keep it under control. Shopify offers a variety of free and paid templates and themes. You should choose one that best represents your brand and your products.

• High prices: when creating a business, it is necessary to do a market study and compare prices. The idea is to maintain a competitive rate and that it is transparent from the start. This means that you should offer the customer the final cost at first glance.

• Not defining your target audience: for an online store to be successful, it is necessary to target a specific group of people. You must have a clear idea of the type of customers you want to attract so that you can achieve the best call to action.

• Insufficient content on the product page: it is basic to make a good description of what you offer. If your products or services have communication deficiencies, you will not get the attention you want. You should be concerned about having good SEO optimization.
• Deficiency in payment options: currently, there are many payment methods available. Offering various options on Shopify is a highly positive action. Forget about card payments only and expand your possibilities of getting more sales. Keep in mind that this raises covering commissions.
• Insufficient communication with leads: as the owner of an eCommerce, you need good communication with your potential customers. Since it is an online business, physical contact is null. This suggests that you have to devise a good strategy for lead retention.
• Delay in shipments and high costs: your customers will not want to wait too long for their products. Much less, will they want to move away from their initial budget? It is essential that you have several shipping options and home deliveries. You also need to have competitive rates.

• Inefficient search engine: your Shopify virtual store should be intuitive and easy to use for any lead. And this is closely linked to the first mistake; having poor design. Commit to getting a good organization of your website, so that the customer can quickly find what they want.
• Incorrect page name: it could be one of the most complicated things when creating a business. Choosing an ideal name that represents your brand is essential to attract the public. Of course, it is also one of the first things you should do.
• Not focusing on your customer’s needs: to attract leads and consolidate sales, you must offer a good message. On Shopify, your customers will want to get what they need, and you must let them know that they can find it in your store.

Shopify Professional Consultancy

Now, you are aware of everything you should and should not do when creating a store on Shopify. However, if you do not feel understood in some of the above aspects and believe you need help, you can hire an expert.

There are professionals in Shopify design and marketing like our agency Axiomacero who are responsible for creating and structuring your website. With their help, you will have everything you need to succeed in the world of eCommerce.

Do not lose potential customers or sales. Avoid making these typical mistakes and delve into business success.

We invite you to also follow us on our social media, so you can learn more about what we are capable of doing for your company