TECHNICAL SEO: THE BASIS OF POSITIONING

Technical SEO is a key aspect of search engine optimization (SEO).

We can say that SEO is the foundation on which any strategy is built and it is essential for the long-term success of any website.

In our articles we have talked countless times, about everything related to SEO, but, we wanted to focus this time only on technical SEO.

Table of Contents

1. Actions of TECHNICAL SEO
2. Importance of the TECHNICAL SEO
3. WITHOUT TECHNICAL SEO, THERE IS NO SEO?
4. Does Content SEO takes months and Technical SEO takes Weeks?

Optimization actions performed by TECHNICAL SEO

Technical SEO refers to all actions that are performed to optimize the website from a technical perspective. This includes the analysis and improvement of aspects such as:

1.-The architecture of the website.

A well-thought-out and well-organized website architecture can improve the user experience and help search engines better understand the site structure. A good website architecture can also improve website loading speed and reduce the number of technical errors.

2.-Loading speed.

Search engines favor websites that load quickly and penalize those that take too long to load. To optimize the loading speed of the website, it is important to reduce the size of images, minimize the use of scripts and improve the quality of web hosting.

3.-Internal and external link structure.

Internal and external links are important to help search engines understand the structure of the website and to establish the authority of the website in the specific niche. It is important to make sure that internal and external links are relevant and useful to users.

4.-Safety and other technical factors.

They are important in SEO because they can affect user experience, bounce rate, visibility in search results and ultimately the success of a website.

Importance of TECHNICAL SEO

The importance of technical SEO lies in the fact that search engines use sophisticated algorithms to index and rank websites. If a website is not optimized from a technical point of view, it is likely to have difficulty being indexed and ranked correctly. This means that the website may not appear at the top of search results, which can negatively impact its visibility and traffic.

So, WITHOUT TECHNICAL SEO, THERE IS NO SEO?

It is true that technical SEO is essential for success in search engine optimization, but to say that without technical SEO there is no SEO is an oversimplification.

SEO is a broad discipline that encompasses many aspects, such as keyword research, content optimization, link building and factors beyond the technical. While technical SEO is an important part of SEO strategy, it is not the only factor that determines success.

A website may have excellent content, a great linking strategy and excellent social media promotion, but if its technical SEO is poor, it will struggle to achieve search engine success. Therefore, technical SEO is an important part of a comprehensive SEO strategy.

However, it is also important to keep in mind that technical SEO is not an exact science and it is not necessary to have deep technical knowledge to implement it. With the use of SEO tools and proper guidance, even beginners can improve their website’s technical SEO.

Also, not all websites need the same level of technical SEO. A smaller or less complex website may need less technical optimization compared to a large and complex website. Therefore, the SEO strategy should be tailored to the needs and size of the website.

But what is true that Content SEO takes months and Technical SEO takes Weeks?

SEO is a complex discipline that encompasses many aspects, including technical SEO and content SEO. Both are essential to a successful SEO strategy but differ in their implementation time.

Technical SEO can take a few weeks to complete, as it requires a detailed review of the site, identification of problems and implementation of solutions.

On the other hand, content SEO focuses on creating relevant and valuable content that satisfies users’ needs and attracts organic traffic. This type of SEO is more content strategy-oriented and can take several months to prove effective. This is because creating quality content takes time and requires research, analysis and content production. Content SEO involves keyword research and the creation of high-quality content, which can take time to complete and also to be indexed and ranked in search engines.

The time required for implementation can vary depending on the type of optimization. Technical SEO focuses on website optimization and can take a few weeks to complete, while content SEO focuses on content creation and can take many months to show effectiveness. Ultimately, a comprehensive SEO strategy must consider both types of SEO to achieve long-term search engine ranking success.

We loved making this content about it, it’s one of our favorite topics. Axiomacero is an expert SEO agency, we are passionate about looking for the “how if” for all our clients.

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