SEO positioning, the key is in the code

One of the most important goals of anyone with a website, is to position yourself among the first search results on all browsers. In the case of Google, it has to find you and verify you deserve the first place. Sounds easy, but pleasing Google is a complicated task that requires professionalism, vast knowledge, and a lot of patience. What few people know is that the key lies in HTML code optimization, as it has a great influence on your website’s optimization. In this article, we will show you everything you need to know to improve your SEO positioning through your website’s code. 

Table of contents

• Improve SEO positioning by optimizing your website’s code
• Top tools to optimize your website’s code 
• What can I do to optimize my website through code? 

Improve SEO positioning by optimizing your website’s code

First of all, it doesn’t matter if you have strived to give your website a professional and attractive look, nor if you have found the perfect key words for your market niche; even though these SEO factors contribute to your positioning on search engines, if you haven’t paid attention to your code, the glass will always be half empty. 

What do we mean by this? Well, code optimization helps a website achieve better performance. This influences factors like loading speed, general structure, image size, compressed files, and more. The goal is to make your website fast, organized, coherent, and responsive.

The best part is that optimizing your website’s code benefits both yourself and the people on the other side of the screen, your clients. With each improvement, user experience is enhanced towards more efficient interactions. 

Ideally you should implement all optimization practices together, so you can start seeing real results and Google notices your online presence. 

Top tools to optimize your website’s code

This is not an easy task, fortunately you can always rely on good free and premium tools that help you manage aspects of your website. These are some of the most useful and relevant: 

W3C Validator

This is a free validation service that checks the code of HTML and XHTML documents. This helps guarantee the technical aspects of your website are in order and it meets the web design format standards. It is a great tool to revise and verify how optimized your website is. 

Load Complete 

Also known as LoadUIWeb, this is a tool that tests important web factors like performance, scalability, and loading tests. It is a desktop tool ideal for people that don’t know anything about programming.

Yslow

This powerful tool measures a website’s speed based on certain factors, thus allowing for optimization. It creates a report with everything that should be improved, making the modification process easier and faster. It can be used as an extension on most browsers.

PageSpeed 

The main advantage of this tools is that it not only helps developers find errors in their code, but it also automatically takes care of the optimization. 

How can I do to optimize my website through code?

It is completely possible to do this process organically, but you need to have experience with different HTML tags. If you do, you can prepare your website, so Google considers you a relevant and efficient option in your niche, positioning you on top. Follow these tips to do it quick and easily: 

• Verify your website has HTTP encrypting

This is a very important step, mainly to protect users. The HTTPS safety protocol creates a safety connection between your server and the client. Therefore, information like email, bank accounts, IDs, and others won’t be reachable for outsiders. 

• Use friendly URLs

This might sound miniscule to us, but Google doesn’t think that way. Transform your URLs into more friendly and easy-to-read options. At the same time, you can include your key word, making it easier for users to remember your website. 

• Use a Sitemap of your website

This is basically a map where you can visualize all URLs and how they are linked between each other. This helps facilitate Google’s site indexation process. 

• Improve loading speed through code

Your website has a source code that contains multiple files, ideally you should compress them to reduce their size. This improves loading speeds and favors the site’s SEO. 

There are many more alternatives you can manually execute to make sure everything is going fine. The downside of this is that an exhaustive revision can take a long time. Furthermore, you can miss one or two details or possible modifications that could improve your website’s positioning. 

In conclusion, website optimization involves many aspects, each with their respective relevance. Optimizing your website’s code is just part of the task, which also includes content, design, accessibility, and more.

The most important thing is to recognize the extent of your knowledge, so you know when to ask a professional hand for help. Seeking advice from a SEO professional, web designer or SEO specialized agency like Axiomacero can be the best thing for your business.