SEO Optimization: A weekly task
Nowadays, we live in a digital era where the main goal is to keep our websites at the top of any search results. To achieve that we need three essential ingredients: time, knowledge, and effort. If you don’t apply this formula, you might see your page on the top results one day, and the next one at the bottom.
Applying strategies from time to time is not enough, it doesn’t matter how good they might be.
The key lies in executing small daily SEO optimization tasks in an organized manner.
If you want to learn how to maintain and improve daily web positioning without perishing in the process, you are in the right place. Take a look at the info we have for you.
Table of contents
- When will I see SEO results?
- Use a SEO content calendar
- Find the daily tasks that improve the SEO optimization of your website
When will I see SEO results?
You might be wondering why we’re starting with this point, if that’s the case, you will understand shortly. Some clients expect to appear in the first results of Google immediately after hiring SEO optimization services, which is practically impossible. Success in SEO strategies is achieved through hard work and meticulous planning; therefore, it is built continuously.
Now, the amount of time before you see positive results on your website will depend on the quality, consistency, and quality of your content. Although, some technical factors of the website also have a serious impact on your positioning. That is why some websites get stuck despite having a great content-based SEO strategy.
With that in mind, if you accurately follow all the steps of the planned SEO strategy, you will see progress in around 2 or 3 months. This will also depend on the keywords you selected and the goal you want to reach. If everything goes well, you will see more notable progress after 4 to 12 months, and it takes around two years to get significative results.
During that time, you can edit, fix, modify, add, and remove elements of your content as a form of maintenance. This will help keep the success of the SEO optimization throughout time, reaching an advantageous position.
Use a SEO content calendar
We can’t talk about SEO optimization without mentioning the word “organization”, for that reason, it is highly recommended that you use a calendar for your SEO content. You will need do many tasks, so it is normal you forget one or two, causing negative effects on your website.
To avoid that, you must create a content calendar that lets you monitor all the areas involved on your strategy.
That way, you can make sure you bring the best content to your potential clients, at the right time, and with the least margin of error. Furthermore, working with a calendar lets you plan based on your goals and distribute time better between high or low priority tasks without omitting a single one.
Before creating a calendar to improve SEO optimization of any website, you must clearly understand these three crucial points:
Buyer persona
You need to clearly understand your target audience before planning any SEO strategies for your calendar. Otherwise, you will never see positive positioning results, no matter how much effort you put on the optimization. This will help you know what to offer and how to make it irresistible.
Key words
Key words will help you learn what your buyer persona is looking for on any search engine, depending on the market niche of your business model. If you don’t do a deep search in this area, half the work is wasted. SEO optimization requires this information to let you know where to position each product or service you are offering. Without this, the calendar will just be a waste of time.
Objectives of SEO optimization
Each strategy must be focused on reaching a goal, and not all business models have the same objectives, even if it might seem that way. The calendar works as a route to know when, how, and where to execute actions or tasks to reach your goals. If the objectives are not clear or well defined, no SEO optimization will be enough, the website would be destined to fail.
Find the daily tasks that improve the SEO optimization of your website
As you can see, SEO optimization is a complex matter, but not impossible. You just need to be organized, have necessary knowledge and be constant with the required tasks.
Speaking of which, you probably want to know which tasks you should dedicate time daily to improve your website’s SEO. Here’s a basic list so you get the idea.
- Create, post, and refresh content on your website, so you make it a habit.
- Update internal link structure, make sure there are no broken links.
- Clean outdated information, delete duplicated posts, and avoid cannibalizing your content.
- Check the quality and size of images to avoid slowing down your website
- Analyze traffic on the site and user data to determine if your SEO strategy is the correct one.
- Go through the social media sites linked on your main page to confirm they work properly.
These are some of the daily tasks you must do to make sure you keep your business’ website in good condition. If you don’t know enough about SEO optimization and the tasks related to it, you should leave your website at the hands of an efficient specialist or a marketing agency that can guarantee your site’s success.
SEO optimization can give you great results, but keep in mind that most of them will only be perceived on the long term, so it’s important to be patient and never give up.
See you on the next blog.
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