7 Effective digital marketing channels and how to use them.
Digital marketing is a vital tool for any company looking to expand its reach and increase its sales in the online world. But which channels are most effective for carrying out a digital marketing strategy? Here are 7 effective digital marketing channels and how to use them: Search Engine Optimization (SEO) Search marketing, also known…
What are the adwords campaign objectives I need?
We always talk about Adwords Campaigns, but we know that there are several campaign objectives that we have to consider. Let’s start with a brief explanation about AdWords Campaigns: Google Ads is an advertising tool that allows you to create paid ad campaigns to appear in Google search results. Each campaign is a set of…
TECHNICAL SEO: THE BASIS OF POSITIONING
Technical SEO is a key aspect of search engine optimization (SEO). We can say that SEO is the foundation on which any strategy is built and it is essential for the long-term success of any website. In our articles we have talked countless times, about everything related to SEO, but, we wanted to focus this…
Are you wasting money on Adwords Campaigns?
Adwords campaigns can be an extremely effective tool to promote your business and drive traffic to your website. However, if not managed properly, they can also be an easy way to lose money. If you are investing in Adwords campaigns, but you are not seeing the results you expected, you may be throwing your…
Google Ads without Analytics means throwing money away
If you’re investing money in Google Ads advertising, but you’re not using Google Analytics to track the performance of your ads, you’re probably losing money. Google Ads is a powerful tool for reaching new customers and increasing sales. However, without a way to measure and analyze the performance of your ads, you won’t have a…
The downside of procrastinating Advertising Campaigns
Procrastination is a common problem when planning and executing social media advertising campaigns. Often, professionals postpone the planning and execution of their campaigns due to a lack of time, money, lack of knowledge, and unrealistic immediate results. However, procrastination can have serious consequences for the success of your social media advertising campaigns. Table of…
What is ChatGPT?
ChatGPT is an artificial intelligence (AI) language model developed by OpenAI. When we found out what it could do, we put it to the test with the whole team. ChatGPT is trained with a large amount of text data, which allows it to understand and generate human language effectively. In this article, we will tell…
Google and zero click search
One of the most important changes has been the introduction of google and zero click search, where users can find the information they seek without having to click on any link. Many sites are experiencing a decrease in their traffic and, in some cases, are even losing visits to their website altogether. In this article,…
Facebook e Instagram Ads Vs Google Ads, which is better?
Facebook Ads and Google Ads are two of the leading online advertising platforms, and both offer effective options for promoting a business or product. However, there are some key differences between the two platforms that advertisers should consider when choosing the best option for their needs. Google Ads is an online advertising platform that focuses…
Ecommerce opportunities in Mexico
eCommerce has been growing rapidly as the years passed. Ever since the internet was created, a wide variety of online sales opportunities have been presented to our society. The number of businesses on the Internet keeps growing every day, as well as the number of people that consider online shopping the best alternative. E-COMMERCE OPPORTUNITIES…