New Year: New digital marketing strategy!
2023 is here and companies are thinking on which digital marketing strategy to implement.
Especially considering that the past two years have been full of revolutionary changes on digital marketing, creating multiple worldwide online trends.
For this new year, the trend points to news that has given us plenty to talk to recently: the announcement that Facebook will become Meta, making a clear reference to the metaverse.
In that sense, the best digital marketing strategy to implement in 2023 seems to be linked to the metaverse, a digital virtual world where many of our real-world daily tasks will be done through the technology of 3d avatars.
2023 Digital strategy: The Metaverse
The change from Facebook to Meta was done because Mark Zuckerberg, founder of the platform, has the goal of unifying the activities on the giant social network Facebook, with the metaverse. This new technology has caught the eye of all types of people, from professionals to investors.
Metaverse is the combination of “Beyond” and “Verse” and it’s defined by specialists as the convergence between the physical and the digital worlds. Currently, the metaverse is known as an immersive 3D environment shared between multiple users, where one can interact through a digital interpretation of our physical image.
This digital reality is positioning itself as the most powerful digital marketing strategy of 2023 because it combines aspects and functionalities of:
- Social media
- Online Games
- Work Environment
- Social interactions using augmented reality tools
- Virtual reality
- Cryptocurrencies
How will the digital world work on the metaverse?
The metaverse could mean the end for remote working, a trend that revolutionized in the middle of the pandemic. With this technology you will not need to have a video call, as you would see each other virtually. Also, Facebook launched a meeting software for companies called Horizon Workrooms that can be used with oculus devices.
Big tech companies still have some questions on how platforms would interact with each other to generate better results. Nevertheless, they don’t discard the alternative of this new technology being implemented as their digital marketing strategy for 2023.
Big companies in different business sectors have started experimenting with this 3D tech tool:
- Epic games, the company behind the popular game Fortnite
- The investment company Roblox
- The Italian fashion firm Gucci
- Coca-Cola
- Clinique
Companies have already started implementing this metaverse world to promote their products.
Without a doubt, the metaverse will be the digital marketing strategy that will achieve the liberation of digital culture to companies like Facebook, that recently declared themselves as owners of accounts, pictures, texts and playlists of their users.
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