My digital marketing agency reports thousands of clicks, but I don’t receive any clients

Over the last few years, digital marketing has gained special relevance as a crucial factor in the growth of new companies. In fact, for a business to be successful nowadays, it’s necessary to adapt your strategies to the new digital trends.

It makes sense, then, to see thousands of digital marketing agencies offer their services promising wonders.

You must understand that even though many digital marketing agencies have qualified professionals, others just focus on selling a false idea of “success”.

But what happens if my digital marketing agency reports thousands of clicks, but I get few clients? This article will help you clear those questions. 

Table of contents

• Many clicks and little conversion. What’s going on?

• The challenge of finding an efficient marketing agency

• 4 tips for choosing the correct marketing agency

Many clicks and little conversion. What’s going on?

In the world of marketing, getting lots of clicks is a good sign, as it means that your website is reaching great levels of exposure. In other words, lots of people are seeing your content, service or product, but is that your main goal? The answer is probably no. 

Without a doubt, the conversion rate is one of the most important metrics if you have a website. Also, the more visits you receive, it’s more likely you will get more clients. However, we all agree that the goal of every company is to turn those visits into sales.

Then, if I’m getting so many visits to my website, who do I get so few clients? The factors that cause this can vary a lot. But one of the most common ones is that the strategy used by your marketing agency is not the best. Their responsibility is finding the techniques and strategies that better improve the commercialization of your product or service.

Good marketing tries to find the best solutions for the current necessities of the market. So, I’m sorry to tell you that, if you have few sales, there’s something wrong with the strategy they’re using. 

Some of the failures that might be happening are: 

• Choosing the wrong marketing segment
• Lack of a marketing plan adjusted to the necessities.
• Bad management of online platforms, little adaptability. 
• Invisibility of your business caused by obsolete practices.
• Not making constant analysis (the market changes daily)

Many agencies take advantage of people’s ignorance on topics to sell wrong ideas, making them think that clicks are the goal. If you find yourself facing one like that, it is time to abandon ship and look for a better option. 

The challenge of finding an efficient Digital Marketing Agency

Marketing agencies have had an amazing boom of popularity. This is due to the big necessity of many companies to correctly enter the digital world. Professional advice has become a vital resource, especially facing such a volatile and competitive market. 

On the other hand, it is no secret that the number of people that buy online has been rapidly increasing. This is a difficult task, not just for brands that that require a team really specialized on their area, but also for the agencies that need to renew their knowledge and keep up with new dynamics. 

In these terms, we must consider that the virtual modality has come to stay in the business world. So, it is not about finding momentary or out of date strategies, rather to constantly update the ways of selling and marketing.

That being said, there is no doubt that having an efficient and bold marketing agency can make a difference, specially for the future of new businesses.

4 tips for choosing the correct marketing agency

We know that finding the best marketing agency for you is like looking for a needle on a haystack. It’s better taking your time before deciding. Before trusting all your information and, specially, the reputation of your brand to marketing specialists, you should consider these tips:

Prioritize agencies with transparent contracts

Look for agencies that don’t just talk sweetly and promise marvels, don’t be deceived by first impressions. Always remember that they are experts on selling a good image, they won’t hesitate on using this when signing contracts. The more transparent they are with their numbers, strategies and objectives, the better.  

Look for experience and knowledge

Many agencies get their reputation and popularity thanks to not very reliable strategies. Trust the works with other clients, try to learn about their strategies and specially their work culture. A well renewed agency doesn’t guarantee better results. 

Evaluate their image and methodology

Not all marketing agencies are run the same way, therefore, before hiring one is important that you detail the methodology they apply to their own image. Check their social media, websites, reference portfolios, reviews and comments, these will let you know if it’s the best for you and your brand.

Investigate their technological resources

If you are hiring a digital marketing agency you can at least expect them to be up to date when it comes to technological resources that support their strategies. If they lack innovative tools that support their strategies, it’s not the right agency for you.

Remember, at the end of the day, hiring a marketing agency is not just another investment for the growth of your business, it is a relationship built on trust and proactivity that will grow as your company does too.

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