I don’t get likes on my posts, does that matter?

Nowadays, social media sites are a battlefield where everyone fights to accumulate a great number of followers, but more importantly, likes.

People get the false idea that, the more likes you get, the more successful your Instagram, Twitter, Facebook or TikTok becomes. This might be the reality for a personal account that posts cute pictures in beautiful places, but not for a company. 

The social media marketing strategy of any business analyzes other more profitable metrics. In other words, what is the point of receiving hundreds of likes on posts about your products or services if people don’t proceed with a purchase? In this article, we will show you how likes measure your popularity, but not the success of your business. 

Table of contents

• Receiving few likes on your posts determines the success of your brand?
• 4 reasons why your marketing strategy must not prioritize likes
• The real social media success for brands and companies 

Receiving few likes on your posts determines the success of your brand?

You don’t need to worry nor get discouraged if you don’t get many likes on your posts, we will teach you why. In the marketing world there are many types of metrics that help us measure if strategies are going well. Indeed, likes are one of them, but they are not the best or more reliable. 

In simpler terms, “Likes” are considered a vanity metric. A successful account on social media is not the one with the most likes on their posts, but the one that that achieves more value actions for the brand. For example, if an Instagram account sells shoes, evidently, they expect more sales. As some people say, likes don’t pay your bills, let alone maintain businesses. 

Therefore, it doesn’t matter if your posts don’t get a great number of likes, as it should not be a main metric on your marketing plan. Now, this doesn’t mean that you should neglect your social media content because likes don’t matter. It’s more about focusing your effort and strategies towards creating loyalty on your target audience, bringing better performance and real benefits to your brand. 

Remember this: in digital marketing, the easier you get something, the less it contributes to your final goal. 

4 reasons why your digital marketing strategy must not prioritize likes

If you’re talking to a marketing agency or independent specialist that just offers you filling your posts with thousands of likes, Get away from them! Without a doubt, the social media account of any company requires more solid and real metrics that help take better decisions. 

Next, we will show you some of the most important reasons why likes shouldn’t be a priority on your marketing strategy. 

• Likes are very superficial metrics 

As we mentioned before, they are vanity metrics that don’t bring precise or reliable information; in fact, it can be affected by multiple external factors. Which means, they can be reflected on your brand’s analytics, but they won’t help you develop marketing strategies in the short, medium, or long term. 

• More likes do not mean more clients

You probably already know that people like posts of products that are not necessarily going to buy or consume in the real world. There’s probably an Instagram account you follow and like their posts from time to time, but you have never purchased anything from them. Likes have a very short life, that is why they are not reliable as a bases for your strategies. 

• You don’t get more revenue with more likes

It doesn’t matter which strategy or magic formula you used to receive more likes, it’s useless if you don’t get more sales. Keep in mind that social media sites are a channel to get value actions for your brand that keep the commercial cycle going.  Therefore, measuring the growth of your company through vanity metrics that won’t be reflected on your bank account is a huge mistake. 

• Users don’t trust likes anymore

Sadly, this is one of the most important reasons nowadays, likes don’t represent more credibility anymore. Social media communities have evolved alongside the algorithms, they have learned how easy it is to receive interactions through questionable means. Therefore, if you believe you will increase sales by having more likes on your posts, without good content and a solid strategy, you are very wrong. 

The real social media success for brands and companies

Finally, what you have been waiting for; the answer to the dilemma of the importance of likes on your social media posts. Likes aren’t everything, don’t waste your time seeking low-profit metrics. Certainly, you need engagement to increase the impact of your posts, but likes are just a small portion of the whole interaction you can achieve. 

The key is to involve audiences enough to reach the real goal: audience loyalty. Not just with digital content, but also with the product or service you are offering. Even if it sounds counter-intuitive, it is better to have few likes from people you know are loyal customers, or potential buyers. 

Focus on managing your brand efficiently in all digital platforms, creating quality content that’s different and striking, so you stay committed to your users, and they stay committed to your brand.  

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