How to make a digital marketing plan

Before learning the steps for creating a digital marketing plan it is important that you understand what that is about.

A digital marketing plan is a document that collects all previous marketing studies, which include the marketing objectives that you want to achieve.

Creating a marketing plan is necessary for every company, no matter the size, as it lets them set the steps necessary to achieve their objectives.

Having a digital marketing plan is a very positive action to properly define the actions you want to take, and when to do them. Next you will find the steps to stablish a marketing plan.

1-Stablishing a mission: The main goal for developing a digital marketing plan is defining the main goal of your business. Making a brand declaration is key for your team to clearly understand the message they want to transmit.

2-Analyzing the market: Analyzing the market is the second step to take when creating a marketing plan. This analysis will help you find the current place of your brand and its position among the competitors.

Making a DAFO analysis in this step is important, as it will show the strengths, weaknesses, threats and opportunities to then see which aspects need to be improved.

3-Defining the buyer: Defining the buyer basically means studying your target audience and creating a possible image of your potential client. To know the buyer, you must get information regarding behavior, demographic information and motivation.

Being aware of this information will help you find out your audience’s necessities, thus giving them what they need.

4-Establishing your company’s goals: The next step is establishing your business and company goals you need to reach to become a successful business. It is important that these objectives are SMART, which means Specific, Measurable, Attainable, Relevant and Timely.

5-Stablish the channels: After completing the previous steps, we need to trace the path helps us reach our objectives, to do that we will need to define the strategies and actions through which those will be executed.

Social media, video marketing, email marketing, online ads, and blogging are some of the most used channels.

6-Setting a calendar
In a digital marketing plan, apart from knowing the actions to take, it is important to always have a calendar in hand with all the detailed actions, this will guarantee the company launches the campaigns properly.