How do I select the best Technical SEO agency?

When we hear about SEO, we often think of content creation. When creating a digital marketing campaign, it is very common to make the mistake of prioritizing content above everything else. But it should not be that way, content SEO is not the same as technical SEO, and they both have the same importance.

Even though these concepts are related, in practice they’re quite different. That is why you will find agencies that will be dedicated exclusively to one of them.

IN THIS ARTICLE WE WILL SHOW YOU THE DETAILS YOU MUST INSPECT WHEN HIRING A TECHNICAL SEO AGENCY ON 2022.

Continue reading. 

Table of contents:

• Differences between technical SEO and content SEO
• How to select an effective technical SEO agency
• Common errors when executing a technical SEO

Differences between technical SEO and content SEO

Content SEO is based on, as the name implies, creating relevant content for your target audience. It must be done by a SEO writer that masters SEO legibility, relevance, and optimization.

Meanwhile, the technical SEO is a group of rules and strategies that are applied to the website’s configuration in order to make it more visible on browsers. 

For example: loading time, browsing experience, web structure, indexation, responsive design, among others. 

Together with content creation, the technical SEO guarantees that the website stands out. Even if you make high quality, interesting content, your website must fulfill those conditions if you want to see real results 

How to select an effective SEO agency

Now that you know the difference between technical and content SEO, you will find it easier to find the one that meets your expectations.

We must clarify that some technical SEO agencies also offer content creation as part of their services. Since that’s not the case for all agencies, you must evaluate the one that suits you best. 

Next, we will show you some aspects that differentiate efficient technical SEO agencies from the rest. That way it will be easier to select the best for your project.  

• Integral Services

It is highly recommended that you hire a SEO agency that covers both content creation and technical. An integral SEO agency will have specialists in both fields, while also keeping eyes on your objective.

It is more viable to have a project that integrally covers all SEO areas, rather than doing it separately.

Now, some professionals create the content for their own website, as they have experts on their area. In that case, a technical SEO agency would still help optimize the content without affecting it. 

• Transparency

It is important that the SEO agency thoroughly explains the services and techniques required on your project. You must be part of the whole strategy, and not just act as a viewer.

They must also present you technical reports on your website’s performance. You should start seeing concrete changes in between 3 and 6 months. But you should start seeing constant improvements in the first 4 weeks. 

• Personalized services

A quick way of knowing a technical SEO agency is not reliable, is seeing they offer their services as a standard package. This is not recommended; remember that each website requires distinctive strategies and actions. Therefore, a SEO campaign’s development must be adapted to your objectives. 

• Prior Audit

In addition to the previous point, when interviewing the SEO agency you want to hire, they must audit your website and determine what it needs.

Clients usually don’t know the weaknesses of their website, that is why they seek the help of specialized agencies. In this audit, the agencies will find the SEO parameters necessary to reach better positioning. 

• Proposal presentation

After the SEO agency has done the audit, they then create a detailed proposal with the next actions. This is commonly known as positioning plan; as the name implies, this is the formal proposed strategy to position your website. Pay attention to the set goals and how long they will take. 

Common errors when executing a technical SEO

If you are going to hire a technical SEO agency, you should know the most common errors in this area: 

Not compressing images

Loading time is very important; a factor that greatly affects it is not compressing images before uploading them. There are some websites like TinyPNG that can help you reduce their size without decreasing resolution.

Messy code

Programming languages are complicated, you run the risk of modifying a code and affecting your positioning. Problems arise when searching bots analyze the website.  A clean and well-structured code is a vital part of effectively positioning your site. 

Disabling indexation

Some programmers, even after fulfilling most parameters, can forget to enable the option of indexing your website. This error usually occurs after finishing the website, it is easy to miss modifying this option.

Abusing tags

Using tags indiscriminately can cause some pages to get duplicated. Negatively affecting the whole positioning plan. We recommend you plan your tags carefully, don’t waste this resource. 

In conclusion, hiring a technical SEO agency will be much easier if you know the most relevant factors of this vital marketing area.

As always, receiving help of professionals is the only way to guarantee you reach your brand’s objectives, boosting your business in the competitive digital world.

If you need a SEO strategy for your company, you can contact us on social media.