Google Ads: Conversions, Conversions, Conversions
Nowadays there’s lots of talk about the importance of digital marketing to ensure the success of any business, which is a crushing truth. However, with the huge variety of available online options and strategies, some important concepts are sometimes left aside.
Google Ads campaigns are by far one of the most certain options that leave fantastic results if we talk about online cost-effectiveness, but their success is not completely assured by this option.
Without a doubt, one must take certain factors into account and properly execute the campaign, preferably with a specialized agency.
We now get into the previously mentioned conversions, which are simply the actions executed by the user after interacting with the ads. These are tightly linked to its main objective. Precisely, this is the most relevant point to determine the if a particular campaign is successful or not.
Next, we will show you some info you must know about conversions when planning your Google Ads campaign. Reads until the end.
Table of contents
- What are Google Ads conversions?
- Google Ads conversions: Why are they important?
- Micro conversions: Don’t leave them aside
- How many conversions can be selected in a Google Ads campaign?
- Configuring Google Ads conversions: Quick Guide
What are Google Ads conversions?
Before defining them, we must make something clear: While it is true that we call conversion to every action executed by the user after interacting with the Ads, we must widen that concept and make sure that those “actions” are valuable.
Therefore, Google Ads conversions are those actions that go in sync with the objectives set during the campaign. For example:
- Finalizing a sale.
- Filling out a form.
- Sending messages or email.
- Browsing the website.
And that’s just naming a few. Then, our defined objective will be our desired conversion. If you’re trying to increase your sales, your conversion will be finalizing the sale. Now, if you want to increase the traffic on your website, one click would be enough
Google Ads conversions: Why are they important?
First, if you want to get good results or efficient conversions, the Google Ads Campaign must be planned to reach that goal. In other words, if you have an online store and you want to increase your sales, the campaign must be planned for that, therefore, your conversions will be the completed sales.
That is how you can guarantee good results from a Google Ads campaign.
Having said that, it’s very easy to deduce the importance of conversions on Google Ads campaigns. Conversions are the essence of a campaign, as this indicator will let you know precisely if your investment was worth it or not.
For example, an Ads campaign with the goal of increasing sales that generates hundreds of clicks but no sales, can’t be considered a successful conversion. Quite the opposite, this will be a great loss of money that will considerably increase the cost for acquiring clients.
In the simplest terms, conversions are important because they are the main factor that determine a campaign’s success on a Google Ads Campaign. If you get good conversions, your campaign would be worth the investment.
Micro conversions: Don’t leave them aside
There’s no conversion that doesn’t involve “micro conversions”, which is why those are so important. In the middle of a digital marketing campaign a crucial factor to test the efficiency of everything before that point, would be number of micro conversions in relationship with the number of conversions.
For example, these are some actions that can be considered micro conversions:
- Starting a WhatsApp conversation.
- Playing a video.
- Going to a specific website.
- Opening a social media through the website.
This is extremely valuable information. If the number of micro conversions is high and the expected action is not done, it is time to change the strategy. This info helps optimizing the Ads to help achieve success and generate the expected conversions.
How many conversions can be selected in a Google Ads campaign?
Google Ads campaigns can have multiple conversions with no issues. However, it is recommended to choose only two for a simple reason: this will let Google optimize the campaign to get specific results. Plus, when adding two conversions you must always make sure these are related or that they complement the central goal of your business or website.
Configuring Google Ads conversions: Quick Guide
Configuring conversions in in Google Ads is very easy, if you already set your objective and you know what to prioritize, you just need to follow the next steps:
- Login to your Google Ads account.
- Click on “Tools”, then “Metrics” and finally “Conversions”.
- Then click on “More” and create a new conversion.
- Now you can create a conversion tag.
When a conversion is generated for the first time, the system will give you a code (tracking code) that you must copy and paste between the tags <head></head> on the website intended for the user.
But that’s not all, tracking your conversion requires the following actions:
- Defining the tracking platform: A menu with multiple options will be displayed.
- Type of action: Select the action you consider convenient for your campaign’s goals.
- Name of the conversion: You must identify it, and you need to assign it a name
- Time of the conversion: Estimated follow-up after the interaction.
If you want to see the conversions on Google Ads, just go into the section “All Campaigns” in case you don’t see them automatically. It’s the same process for configurating, select the option “modify columns” and you will see the information you need on “All Conversions”
Optimize the performance of your Google Ads campaigns and achieve the positioning you’re looking for. Google Ads conversions are a clear and efficient way of keeping track and viability of a particular campaign.
Even though this is something you can do by following a quick tutorial, it’s always better to have the guidance from a digital marketing professional or a specialized agency like Axiomacero. As we are greatly qualified on guaranteeing favorable results for a campaign and on getting a quick investment return.
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