Facebook or Instagram. Which is best for your business?

Nowadays, every company or Brand requires an online presence to increase their sales, increase loyalty and gain interaction. However, it is important you think which site is ideal to reach your goals: Facebook or Instagram. 

These sites are the most popular options, and they have some similarities and difference you must consider when deciding which one is the ideal choice. It all depends on the type of business and content that will be posted. 

To choose between Facebook or Instagram, you need to consider some aspects, which will help you find which one will be ideal to boost your business. 

• Reach and type of consumer

Facebook is the oldest social media site, which means it has more users. However, most social media-lovers use Instagram, as it is projected as the social network with the most growth over the last few years. 

The average Facebook user age is above 30, while Instagram users are between 18 and 30 years old. This information is very important for any marketing company that requires a detailed target analysis of their potential clients.

Both social networks have a segmenting function to invest on ads that target potential clients. 

• Engagement

The content on your posts is extremely important, and it is also important that you think about the function of potential engagement. In this category Instagram is ideal, as it facilitates direct conversations with the consumers, and it helps build a greater interaction thanks to its personal, simple and intuitive design. 

On the other hand, Facebook is a multipurpose social site that is completely linked to mass media. 

• Content

Facebook and Instagram are clearly two sites with huge amounts of content, but with some clear differences. Instagram only supports photos and videos, while Facebook gives you many more options and formats. 

The most appealing parts of Facebook are its groups, events, videos, texts, photos, canvas and thousands of functions that give it an advantage. 

• Ads and publicity

Facebook and Instagram are part of the same group, but Instagram ads use very different profiles. Both sites provide great opportunities when it comes to advertising your brand. 

Both Facebook and Instagram let you select a target audience, to then follow your campaign and see how much reach it generates. The main difference in this aspect is that Instagram doesn’t let you include links to websites on traditional posts, only on ads.   

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