The different types of goals for Google Ads campaigns

Online advertising is very extensive, the wide variety of platforms or options available, makes planning a thorough process that can mean the success or failure of the campaign.

IF WE’RE TALKING ABOUT GOOGLE SPECIFICALLY: GOOGLE ADS CAMPAIGNS CAN BE EXTREMELY EFFECTIVE IN ACHIEVING OUR BRAND OBJECTIVES.

But you need to be very clear about what those goals are and how to map them to Google’s goals. Fortunately, Google’s interface for defining Google Ads goals is very well-designed, and setting it up will not be a problem. Fortunately, Google’s interface for defining Google Ads goals is very well-designed and setting it up will not be an issue. Here are the 8 Google goals for creating Google Ads campaigns. Read on.

Google Ads Campaigns: What are the Google Ad Campaign goals?

Google has provided 8 goals for your Google Ads campaigns. Although, to tell the truth, there would be 7 specific advertising goals and an additional option for campaigns without a specific goal.

By the way, the configuration of these is not as strict as it seems, some campaigns can work for one or more objectives. Here is the definition of each of them:

Sales

Google has the most appropriate options for sales: search, shopping, display, video, smart or discovery campaigns. Although, in practice, search and shopping campaigns are the most popular and effective. The reason is very simple, their main intention is defined to incentivize sales. 

Potential customers

Google recommends using the same campaign options for sales. The reason is that it uses the same approach to determine which users may or may not be interested in the advertised product. You need to consider the viability of one type of campaign over the other, strategically, they can create some confusion. 

Website traffic

According to Google, the most appropriate campaigns are Search, Display, Shopping, Video and Discovery. One thing to keep in mind is that if the site you want to drive traffic to is not optimized or does not have fascinating content, you run the risk of losing your money. It is recommended to focus on the creation/maintenance of the site before deciding on these campaigns.  

Brand and product consideration

These campaigns, focused on branding, try to make the user discover your brand or product, at the same time creating a need. Videos are the option recommended by Google to achieve this goal. They tend to be the most popular, as they target a much wider audience. 

Reach and brand awareness

This goal is very similar to the previous one. This type of campaign aims to reach a significant number of users through a display or video campaign. Undoubtedly, the goal of the campaign goes hand in hand with the excellence of the content proposed in the campaign. If the first seconds of the video/banner do not attract attention, the effort will have been in vain.

Application Promotion 

Application campaigns are designed to drive downloads and interactions with the application you want to promote. Google takes into account language, location, and other factors to show the ad to users who may be interested in downloading it. 

Local store visits and promotions

Brands or businesses with a physical location can select this objective to drive traffic to their store. Whether you’re a clothing store, restaurant or language school, this type of campaign can be the solution you’ve been waiting for. Of course, you should focus on promoting the attributes or qualities of the place you want to promote, so be sure to take amazing pictures. 

Campaign without a specific goal

This last option, as its name suggests, allows you to create a campaign without a specific goal. Like the others, you can choose the type of campaign you prefer (search, shopping, video, smart, among others), but without receiving recommendations from the virtual campaign assistant. It is an option that avoids automation, and many consider it more effective if you have the right knowledge. 

Overall, Google Ads is an excellent way to invest money online. However, planning a Google Ads campaign without the appropriate experience or knowledge can be a waste of time and money.

In addition to the campaign goal you decide, you must prioritize the ad and how powerful it is to capture the attention of thousands of users who surf the Internet every day. Undoubtedly, a digital marketing agency or professionals in the field can help you optimize resources and get better results.

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