Do Google Ads campaigns really attract clients?

THE INTERNET IS THE BIGGEST SPACE TO FIND POTENTIAL CLIENT, THAT IS WHY GOOGLE ADS CAMPAIGN HAVE BECOME SO RELEVANT NOWADAYS.

Google offers the possibility of increasing notoriety through this service.

Generating traffic makes it easier to catch the attention of people browsing the internet, looking for a product like yours. Without a doubt, this tool will bring your business to a whole new level, granted you use it adequately.

In this article you will learn which Google Ads campaigns are great for attracting clients, depending on your business model.

Table of contents

1. Do clients reach the ads? Or do ads reach the clients?
2. Which Google Ads campaigns should I implement to attract clients?
3. Reasons to create a Google Ads campaign

Do clients reach the ads? Or do ads reach the clients?

Google designed an ad system that hasn’t been matched by any other. Nowadays, a great number of people browse the internet trying to satisfy their necessities. At the same time, millions of companies try to capture their “potential clients” with their advertisements. 

Which is why this is a digital universe where Google Ads is the great intermediary. This helps companies reach their target audiences, and helps users get the best array of options for their searches. 

This is a perfect formula, as it has helped many companies receive back their investment in the short, medium, or long term. Google Ads campaigns have proven once again, that quality is better than quantity. Therefore, it is not about reaching a general public with no intentions of buying, but to reach a sector that a necessity you can satisfy efficiently.

Which Google Ads campaigns should I implement to attract clients?

Google Ads campaigns vary depending on the intention of the advertiser. As we have mentioned before, Google tries to provide as many publicity tools as possible to help you find a direct solution to your problem. 

With that in mind, if you’re trying to attract more potential clients, these are the main option you must consider:  

Search campaign

These are text or calls ads that will be shown on Google search results. The ad will appear in the search engine when your potential clients look for something related to the key word that defines your campaign. 

Although they can also appear in the display network, which means when opening websites, videos, and some apps. When using this type of campaigns, remember: 

• They can be used by any type of business or company. 
• Your ads will only appear on websites that are partners of Google, in association with the search network. 
• You will receive relevant information regarding similar trends, high-traffic hours, and details about your potential clients. 

Display campaign

If you want to draw the attention of potential clients, then you must consider this type of campaign. They stand out for being much more attractive and dynamic. You can create ads in formats like photos, videos, and banners, prioritizing views over clicks.

In this type of Google Ads campaign, you will have the option to select the audience you want to reach, according to your preferences and needs. You have many ways of using them, like: 

• Adaptable ads: These are display ads that Google creates from texts, logos, and images. 
• Prefabricated ads: You will have the option to create the ad by yourself with the elements you desire, but you must keep the format and dimensions required by Google.  
• Lightbox ads: These display ads can consist of images, videos, or both, related to the Google Ads campaign you have selected. They have peculiar option of appearing and occupying the whole screen. 

Video campaign

This type of Google Ads campaign is based on, as the name implies, publicity videos. Their main distribution platform is YouTube, but they will also appear on websites partnered to Google’s network.

This is an excellent way of attracting potential clients through an attractive mechanism. The best part about these campaigns is that you can segment both in terms of audience and specific sites. These are divided in: 

• The ones shown before videos, allowing them to be skipped after 5 seconds
• The ones shown on search results and on the “Related videos” section.
• The ones shown before, during or after videos, with a length of 6 seconds. 

Reasons to create a Google Ads campaign

It is normal that the first thing that comes to your mind is the budget you will need to destine for a Google Ads campaign. That is exactly one of its main advantages, as you will have the option to create ad campaign according to your possibilities. 

Furthermore, it is the best investment you can do for your business when you think about it, as you will guarantee a good performance. Likewise, you will be reaching a sector of users that are really interested on your services or products.

Evidently, there exist some other alternatives you can employ to draw the attention of your target audience. However, these would take most of your time, effort, and money. Google Ads campaigns are quick and efficient. 

This does not mean that Google performs miracles, remember that it is just a distribution service. Which means, people will decide if they find the product or service attractive. So, in this aspect, you must ensure an adequate segmentation and to offer quality above everything else. 

Before creating any type of campaign, you must take the time to make a market investigation. However, if you are new to the topic, Google will help you with some reports during and after the campaign. 

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