Hiring a marketing agency VS doing it myself
Many companies face various dilemmas during their initial stage, marketing being one of them. A common mistake is trying to implement marketing strategies on their own without having prior knowledge. Basically, this “trial and error” mode is a luxury that not many new businesses can afford, as time loss is also money loss. Therefore, it’s really important that each company develops a concrete and well executed marketing plan.
Without a doubt, the best option to obtain good results in this area is to seek advice from digital marketing agencies or advertising agencies.
If you find yourself in this dilemma, this article is for you. Here you will find the guidance to make the right decision.
Table of Contents
- Create a Marketing Plan: is it easy or hard?
- Consequences of doing without a Marketing Agency
- Advantages of working with a Marketing Agency
Create a Marketing Plan: is it easy or hard?
Today the challenges facing new businesses today are bigger. The market has become so competitive and dynamic that implementing marketing or advertising strategies is no longer a simple option, but rather a necessity.
The reality is that for a company, the complicated thing is not getting clients, but to retain them over time. For this, there are marketing strategies that create a route to follow to meet the current needs of the market, managing to position the company according to its area.
Now, the real question is, would it be possible to carry out a marketing plan on your own? And the answer is yes. However, the fact that it is possible does not mean that it is the best decision for the future of your business.
Many people have the false idea that marketing is only about managing social networks and paying for advertising campaigns everywhere. Although yes, they are points that are taken care of within the area, they are not the only thing that needs to be taken care of.
A strategic marketing plan includes the use of several digital tools, attending to the web design of the electronic store, seeking to be present in multiple channels, create strategies to impact the target audience, seek to improve sales conversions in specific periods of time, and much more.
To successfully carry out any responsibility requires specific knowledge. For this reason, the advice from digital marketing agencies or advertising agencies is imperative.
Consequences of doing without a Marketing Agency
Entrepreneurs often decide to do without the services offered by advertising or marketing agencies, certainly a serious mistake. Whether due to budget issues or the intention of having a self-sufficient internal team, the price to pay can be very high: failure.
Delegating responsibilities is one of the wisest decisions, especially when it comes to positioning a brand that requires so much perseverance, strategy and market knowledge. A marketing agency can maximize results in specific periods through its experience and resource management.
However, if you want to take the risk of managing your marketing on your own, you must take into account the consequences of not having the advice or service of an agency of this type.
Waste of time and slow results
Marketing is not the only area in a business that requires attention, so if you decide to take care of it yourself, you may be overloaded with responsibilities. This will make obtaining desired results late. An agency can save you time, since it will be dedicated exclusively to launching an efficient marketing plan.
Use of inadequate or obsolete strategies
Not being an expert in the area, you may resort to basic strategies that may become obsolete, generating poor performance. On the other hand, each company requires a marketing plan adjusted to its field, a generic strategy will therefore have generic results.
More expenses and lower return on investment
In the quest to save up some money, you may end up losing even more than you anticipated. The implementation of inadequate marketing strategies will become an unstoppable flight of capital for your business. The return on your investment will be affected and may cause a financial crisis.
Give the competition an edge
Remember, there are no second chances to make a good first impression, this applies perfectly to brands. A failed marketing strategy can give your competitors a huge advantage. Unintentionally, you will cause the opposite effect, pushing your potential customers to their doors.
It is not in vain that the phrase has been popularized for a long time: “We must give to Caesar what is Caesar’s” and it is much better to leave the positioning and reputation of your brand in the hands of specialists.
Advantages of having a Marketing Agency
In financial terms, it is usually a better decision to hire a marketing agency or an advertising agency. It turns out to be much more profitable and economical in the long run. Now, if we talk about practicality, it is much more comfortable for an entrepreneur to delegate the marketing of his company to professionals who have experience.
Some of the advantages that you can enjoy through an agency are:
- Optimal brand positioning in the short term.
- Higher performance on your website or online store.
- Better use of paid advertising campaigns.
- Development of a marketing plan adapted to real needs.
- Use of strategies according to new market trends.
- Increased brand credibility and reputation.
- Best cost-benefit ratio.
In these times, where sales, communication and marketing practices change at the speed of light, it is better to have the support of professionals. In this way, you will be able to give your company more possibilities to achieve the long-awaited success and begin to reap the fruits of the effort.
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