5 questions to evaluate an AdWords Campaigns Agency

Online advertisements are here to stay, even if they used to be regarded as an alternative for promoting a business, they became an absolute priority.

AMONG THE MANY AVAILABLE OPTIONS FOR DIGITAL ADVERTISEMENT, ADWORDS CAMPAIGNS, WITHOUT A DOUBT, ARE AT THE FRONT.

Verifying the technical and professional excellence of the people in charge of your AdWords campaign is a great way of guarding your investment. If you are not sure how, asking them these questions will help.

• Does the agency have official Google AdWords Certification?

You will find hundreds of agencies “specialized” in AdWords campaigns, but few of them have an official certification from Google. This is an irrefutable proof of their quality, as Google doesn’t give this certification easily. 

These agencies are considered Google Partners, which means they have been approved by the company by fulfilling their quality parameters and performance. 

The possibility of achieving a greater return of investment with these agencies is much more likely. In fact, one of the aspects Google considers is “performance score”, which is only granted if they manage AdWords campaigns correctly. 

Google will only awards these “seals of approval” to agencies that manage their campaigns efficiently, so you can trust them. 

Fact: This does not mean that you can’t trust an agency that doesn’t have this certification, after all, receiving it takes years of providing quality services. If an agency doesn’t have the certification, ask about their status in the process of acquiring it. 

• How much money have they managed on their AdWords campaigns? 

The best AdWords agencies have managed millions of dollars a year in this type of campaigns. This is valuable information that they can easily provide. Check their client history or success cases and the amount of money they managed. 

Without a doubt, if a client invests thousands or millions of dollars on a recurring basis, it means they have exceeded expectations; and, of course, their earnings. This point might be an issue for new agencies that don’t have enough success cases, not for being inefficient, but because they are newcomers in their market. 

• Will Google assign and employee to monitor the campaign?

Google has qualified personnel for the main markets on each region. They monitor and optimize AdWords campaigns to make sure their clients get the best results.

One thing to consider is that this personalized attention is only available to agencies with the Google AdWords certification. 

The process is simple, a member of the agency will be in charge of contacting a Google agent and maintaining constant communications about a campaign’s development. Another important factor is that being directly in contact with Google, they receive exclusive information about tricks and techniques to improve performance. 

• Is it possible to know the density of mobile searches in my segment or category? 

In our current year, 2022, the total search amount (in all segments) is done from mobile devices. As a result, your potential clients might be part of the users that prioritize mobile browsing over using a computer. 

This information is very important to develop a campaign with as little margin of error as possible, many AdWords agencies handle this information. Which turns into a more complete and effective strategy. 

Plus, this will give you a better idea of an agency’s performance. 

• Can a meet the specialist that develop my AdWords campaign?

Interacting with members of the agency will help you better see their qualifications.  Ask all the questions you have regarding the development process of your campaign. It doesn’t matter how dumb they might sound, remember that you’re not an expert, and you must fully understand something where you will spend a good part of your budget. 

Some agencies will not just let you meet their team, but they give you the option to meet the Google team they work with, a one-of-a-kind opportunity you must take if you get the chance. In a nutshell, an invaluable attribute of any reputable agency is their ability to have maintain good communication with their clients. 

Reasons to make an AdWords campaign 

Before hiring an agency to develop your AdWords campaign, it is important to know some of the reasons to do it: 

• Segmenting Ads: As a result, you will reach a more concrete audience. 
• Optimizes your resources: You can modify them depending on the results you see. 
• Follow your progress or problems: A great way of fixing possible errors. 
• Results in less time: If a campaign is well developed, results will come instantaneously. 
• Ideal for any budget: You don’t require a minimum amount to create an AdWords campaign. 
• Generating traffic on your website: And best of all, receiving more potential clients. 

As you can see, AdWords campaigns are an efficient way of positioning and increasing profit for your business. But it needs to be developed by specialists on the area.

An agency like Axiomacero is a great option to consider, since they have experience developing AdWords campaigns. Don’t forget to interrogate them beforehand.